Title: Marketing Strategist - Backyard Poultry (Remote)
Minneapolis, Minnesota, Country – United States, 55450
Cargill’s size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way.
Cargill is a family company providing food, ingredients, agricultural solutions and industrial products that are vital for living. We connect farmers with markets so they can prosper. We connect customers with ingredients so they can make meals people love. And we connect families with daily essentials — from eggs to edible oils, salt to skincare, feed to alternative fuel. Our 160,000 colleagues, operating in 70 countries, make essential products that touch billions of lives each day. Join us and reach your higher purpose at Cargill.
This position is in Cargill’s animal nutrition and health business, where we improve animal lives through better nutrition. Our team researches, innovates and creates solutions that deliver healthy results for our customers.
Job Purpose and Impact
The Marketing Strategist of Backyard Poultry is a strategic growth leadership position for high-profile growth brands in the retail poultry nutrition space. The role requires a strong marketing strategist to solve customer problems by developing strategy, building solutions and executing marketing plans that help our customers win. This role will recommend where strategic investments should be made and execute current innovation plans set to build out the future growth strategy for the segment. You will work on connecting the identified opportunities with a relevant portfolio and link with other projects and initiatives to ensure alignment to the overall organizational strategy. You will partner with teams to create and implement marketing materials, optimize the product portfolio and bring new products, services and solutions to the market. You will be a strategic partner to your customers, sharing market insights, creating marketing plans, leading key projects and overseeing the project portfolio to ensure best in class strategies on value creation for both the customer and the organization. In this role, you will be key in the growth drivers of priority businesses and define strategic priorities to grow margin and volume.
Key Accountabilities
- Partner collaboratively in defining strategic priorities including markets, growth drivers, portfolio, capabilities and investments
- Consult with customers utilizing market insights to drive strategy with innovation and business support. Create and implement marketing plans for new products, services, solutions and training to drive customer success.
- Collaborate in the development and implementation of marketing materials to successfully bring the product portfolio to market.
- Define the future growth strategy and manage the United States projects portfolio. Define priorities and brand strategy, while balancing long and short-term goals with risks and overall fit to the strategy.
- Ensure that best practices are in place for project management and establish and implement clear metrics and tracking systems for the portfolio.
- Provide expert thought leadership in your field and work with limited direction, using additional research and interpretation to identify issues or problems. You may provide direction to supporting team members and be a strategic contributor.
- Other duties as assigned
This position is open to a remote home-office work arrangement anywhere in the United States.
Qualifications
MINIMUM QUALIFICATIONS
- Bachelor’s degree in a related field or equivalent experience
- Experience managing budgets and utilizing business decision metrics
- Experience in go to market strategies (leading projects, handling resources, preparing launches and tracking results)
- Experience in the Consumer Packaged Goods industry or Food and Beverage industry
- Minimum of six years of related work experience
- Ability to travel up to 25%
PREFERRED QUALIFICATIONS
- Master’s degree or Master’s in business administration (MBA) degree
- Experience in the Retail industry or Pet Food industry
- Business consultancy experience
Compensation Data
The expected salary for this position is $130,000-$170,000. Compensation varies depending on a wide array of factors including but not limited to the specific location, certifications, education, and level of experience. The disclosed range estimate may be adjusted for any applicable geographic differential associated with the location at which the position may be filled. This position is eligible for a discretionary incentive award. The incentive award amount is dependent upon company performance and your personal performance.
At Cargill we put people first. As part of your overall rewards, we offer a comprehensive benefit program including medical and/or other benefits dependent on the position offered and hours worked. Visit: https://www.cargill.com/page/my-health/mh-health-and-wellness to learn more (subject to certain collective bargaining agreements for Union positions).
Minnesota Sick and Safe Leave accruals of one hour for every 30 worked, up to 48 hours per calendar year unless otherwise provided by law.
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Equal Opportunity Employer, including Disability/Vet.