Title:  Sr. UX Designer

Job Purpose and Impact

• The Senior Professional, UX Design job designs and develops engaging user experiences for various digital products. Under minimal supervision, this role translates complex user needs and business requirements into web and mobile features, ensuring designs align with brand guidelines and accessibility standards. This job coaches and partners with cross functional teams, including product managers, engineers, business partners, and other designers, to ensure products meet user needs and business goals.

Key Accountabilities

• DESIGN CREATION: Uses design tools to draft wireframes, prototypes, and high fidelity mockups to effectively communicate design ideas, concepts and strategies while finding opportunities of improvement.
• USER RESEARCH & ANALYSIS: Researches and assesses user behavior and preferences through interviews, surveys and usability testing to gather insights and understand user perspectives on ease of use, value perception, utility, efficiency and other metrics in order to inform design decisions, and analyzes research data to drive continuous improvement.
• DESIGN ITERATION: Incorporates feedback from users and other partners to refine designs, creating wireframes, mockups, and interactive prototypes to visualize design concepts and user flows, and leads iteration on designs based on feedback to improve user experiences.
• COLLABORATION: Leads collaboration with product managers, developers and other partners to gain understanding of user needs and business goals while designing visually appealing and user friendly interfaces that align with brand guidelines and improve the overall user experience, and ensures designs are responsive and accessible across various devices and platforms.
• DOCUMENTATION DEVELOPMENT: Prepares and reviews user personas, journey maps, and other user experience documentation to support design processes.
• BRAND CONSISTENCY: Provides oversight to ensure designs are consistent with brand guidelines and accessibility standards.
• USER EXPERIENCE BEST PRACTICES: Researches, coaches other team members and stays up-to-date with industry trends and standard methodologies in user experience design to drive continuous improvement of user experience design practices.
• USABILITY TESTING: Leads usability testing to evaluate the effectiveness of design solutions, analyzes test results and iterates on designs to influence on improvement usability and user satisfaction.
• TOOLING: Applies proficiency in product design and prototype tooling and indepth knowledge of user testing software.

Qualifications

• Minimum requirement of 4 years of relevant work experience. Typically reflects 5 years or more of relevant experience.